About SK Financial Group | Auckland Mortgage Advisers

Who we are

Your trusted financial partner

Saneel Kumar — Founder & Financial Adviser

SK Financial Group has been proudly serving New Zealanders for years, helping hundreds of clients navigate the complexities of mortgages and insurance with clarity and confidence.

As a Registered financial adviser, we operate under strict professional standards — which means our advice always puts your interests first. We're not tied to any single bank or insurer; we work for you.

Based in New Lynn, Auckland, we serve clients across all of New Zealand. Whether you prefer in-person meetings, phone, or video calls — we work around you.

Our values

The principles that guide everything we do

Client First

Every recommendation we make is based on what's best for you — not what earns us the most commission. Your goals are our goals.

Transparency

We explain everything clearly — fees, processes, options, and tradeoffs. No jargon, no surprises. You make informed decisions every step of the way.

Long-term Relationships

We don't disappear after settlement. We're here for regular reviews, life events, and any questions that come up over the years. We're your adviser for life.

Market Expertise

The NZ mortgage and insurance market changes constantly. We stay at the forefront so you always benefit from the latest rates, products, and regulatory changes.

No Cost to You

We're remunerated by lenders and insurers, not by you. This means you receive expert, unbiased advice aligned entirely with your interests.

NZ Focused

We understand the New Zealand market deeply — lender policies, local regulations, and the unique needs of Kiwi homeowners and investors.

Credentials

Accredited, regulated & accountable

Registered Financial Adviser

Professional guidance with integrity, expertise, and a commitment to the highest ethical standards.

FSCL Member

Member of Financial Services Complaints Limited (FSCL), an approved dispute resolution scheme. You have access to free, independent dispute resolution.

2025 NZA Top 25 Broker

Recognised as one of New Zealand's top 25 mortgage brokers by NZ Adviser, reflecting the volume and quality of advice we deliver to clients nationwide.

Get started

Ready to take the next step?

Book your free, no-obligation consultation. We'll assess your situation and outline the best path forward.

Call 09-553 6223

Or email us at info@skfg.co.nz

Helping Kiwis achieve their financial goals